Google launched Universal Cart in the U.S. on October 15, 2026. It is a single shopping cart that works across Google Search and the Gemini app and can hold products from many different retailers.
Google first previewed Universal Cart earlier this year. It is now rolling out ahead of the holiday shopping season.
One cart, many stores
Universal Cart saves products wherever you shop on Google and keeps them between sessions. Google's example: save a handbag from Steve Madden in AI Mode in Search, then a sweater from Quince and lip gloss from Ulta Beauty in the Gemini app, and all three are waiting in the same cart later.
Google pitches it as "a more organized alternative to tabs and screenshots."
Price drop and restock alerts
The cart is built on Google's Shopping Graph, which Google says contains more than 60 billion continually refreshed product listings. It works in the background and sends notifications when an item's price drops or when an out-of-stock item is available again.
Card perks and promo codes
Universal Cart is built on Google Wallet. Google says it understands the perks of your saved credit cards and can help you choose which payment method to use. It also shows relevant promo codes directly in the cart.
Checkout
There are two ways to buy:
- Google Pay: check out in the cart in a few taps with supported stores.
- Merchant site: send your items straight to the retailer's own cart and finish there.
Google names Nike, Sephora, Target, Ulta Beauty, Walmart, Wayfair and many Shopify merchants among the stores that support its simplified checkout. Either way, the merchant stays the seller of record, and confirmations and customer support come from the merchant.
Checkout is powered by the Universal Commerce Protocol (UCP), according to Google.
Part of a bigger shopping push
Google says its commerce work runs on two tracks: agentic features that act on a shopper's behalf, and practical tools that give shoppers more control. The company places Universal Cart in the second group.
Where it's available
Universal Cart is rolling out in the U.S. in Google Search, including AI Mode, and in the Gemini app. Google has not announced availability in other countries.
